A logo is more than just a pretty design. It is the main symbol of your brand. Your logo should translate your brand identity and differentiate you from the competition. The last thing you want is for the logo to send the wrong message to the public.
https://insights.lytho.com/blog/logos-the-good-the-bad-and-the-ugly
https://insights.lytho.com/blog/logos-the-good-the-bad-and-the-ugly