https://www.npr.org/sections/ed/2016/10/12/496553810/choose-a-book-and-read-to-your-barber-hell-take-a-little-money-off-the-top ref - https://www.reddit.com/r/UpliftingNews/comments/83n5o2/kids_get_a_2_discount_if_they_read_a_book_aloud/
